front cover of
Sheila Swan
University of Nevada Press

Nevada’s iconic artform comes to life.

Sheila Swan and Peter Laufer take readers on a journey, not only along the Las Vegas Strip, but down quiet, two-lane rural roads punctuated occasionally by a neon sign—those glistening beacons that represent civilization in our vast Great Basin. The photographers’ stunning work captures the argon violets, krypton purples, helium golds, and xenon blues that glow amidst the nighttime desert sky. 

The book makes clear that neon is not just a medium for casino advertising. The colorful images of cowboys and cowgirls, animals, desert landscapes, and countless other creative designs all illuminate an aspect of Americana—the neon sign—that helps define Nevada and its businesses, from bars and casinos to hardware stores, restaurants, motels, and theaters that line the streets of the Silver State’s cities and towns, and those rural areas that are barely a blip on the map. With a compelling blend of striking full-color photographs and fascinating historical commentary, the book celebrates an artform that wholly embraces the state’s unique personality. 

First published in 1994, this newly updated and expanded edition of Neon Nevada explores the resurgence of this artform during the last decade, which has resulted in an appreciation of Nevada neon that is not likely to fade. Swan and Laufer’s project, this survey of neon, casts the new edition as a defining source for neon scholars and attracts neon aficionados to what can only be defined as a medium as distinctive and interesting as Nevada itself.

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front cover of Calexico
Calexico
True Lives of the Borderlands
Peter Laufer
University of Arizona Press, 2011
These days everyone has something to say (or declaim!) about the U.S.–Mexico border. Whether it’s immigration, resource management, educational policy, or drugs, the borderlands are either the epicenter or the emblem of a current crisis facing the nation. At a time when the region has been co-opted for every possible rhetorical use, what endures is a resilient and vibrant local culture that resists easy characterization. For an honest picture of life on the border, what remains is to listen to voices that are too often drowned out: the people who actually live and work there, who make their homes and livings amid a confluence of cultures and loyalties. For many of these people, the border is less a hyphenated place than a meeting place, a merging. This aspect of the border is epitomized in the names of two cities that straddle the line: Calexico and Mexicali.

A “sleepy crossroads that exists at a global flashpoint,” Calexico serves as the reference point for veteran journalist Peter Laufer’s chronicle of day-to-day life on the border. This wide-ranging, interview-driven book finds Laufer and travel companion/photographer on a weeklong road trip through the Imperial Valley and other border locales, engaging in earnest and revealing conversations with the people they meet along the way. Laufer talks to secretaries and politicians, restaurateurs and salsa dancers, poets and real estate agents about the issues that matter to them the most.

What draws them to border towns? How do they feel about border security and the fences that may someday run through their backyards? Is “English-only” a realistic policy? Why have some towns flourished and others declined? What does it mean to be Mexican or American in such a place? Waitress Bonnie Peterson banters with customers in Spanish and English. Mayor Lewis Pacheco laments the role that globalization has played in his city’s labor market. Some of their anecdotes are humorous, others grim. Moreover, not everyone agrees. But this very diversity is part of the fabric of the borderlands, and these stories demand to be heard.
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